Creative Marketing · Customers · Engagement

Survival of the Fittest: Adapt or Perish

A few years ago I came across a Forrester Research Inc. report titled The CMO Mandate: Adapt or Perish. Coming back to it in 2016, I still think there are gems in this report that are valid and actionable right now. The report explains how the future will be about the survival of the fittest and only two… Continue reading Survival of the Fittest: Adapt or Perish

Customers · Engagement · Online Marketing · Social Media

Connecting with your customers on social media

Social media offers a direct link to your customers and the audience you’re trying to reach. Because of this, it has become a vital part of any business and you should actively utilize all that it can offer. Here are a few ways to leverage social media to connect with your customers: Solve Customer Problems Keeping… Continue reading Connecting with your customers on social media

Online Marketing · Social Media

Identifying Social Business Objectives

I’m often asked by people, “How do you identify social objectives?” My answer is always: “Tie it back to the actual business objectives.” More often than not, I’m given a semi-blank stare, with a response related to how difficult that can actually be. There are many tools available that help us track the success of social campaigns.… Continue reading Identifying Social Business Objectives

Social Media

Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great… Continue reading Tips on Enhancing Your LinkedIn Company Page

Online Marketing · Social Media

Tips for Building Loyal Brand Advocates

Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates. Here are some tips to… Continue reading Tips for Building Loyal Brand Advocates

Social Media

Facebook Ads CTR up 275% + More [Research]

With holiday shopping season around the corner, are you starting to ramp up your marketing efforts? Does social media play a part in that strategy? It definitely should. Social media marketing continues to evolve and provide brands an opportunity to connect with their target audiences. Three social networks (Facebook, Twitter and Pinterest) are showing impressive… Continue reading Facebook Ads CTR up 275% + More [Research]