Creative Marketing · Customers · Engagement

Survival of the Fittest: Adapt or Perish

A few years ago I came across a Forrester Research Inc. report titled The CMO Mandate: Adapt or Perish. Coming back to it in 2016, I still think there are gems in this report that are valid and actionable right now. The report explains how the future will be about the survival of the fittest and only two… Continue reading Survival of the Fittest: Adapt or Perish

Creative Marketing · Customers · Online Marketing

10 Ways to Convert More Customers Using Psychology [Infographic]

Converting leads into customers is a top marketing goal for businesses. A few months ago I had shared an infographic that outlined 10 Things Your Customers Wished You Knew About Them. Understanding your customers is important for not only making good business decisions, but also because it’s the first step in creating brand awareness so… Continue reading 10 Ways to Convert More Customers Using Psychology [Infographic]

Creative Marketing · Customers · Engagement · Online Marketing

10 Things Your Customers Wish You Knew About Them [Infographic]

Earlier this week I shared an infographic that outlined the 6 Keys to Branding your Small Business. One of the components was related to knowing who your target audience – or customers are. You can never know too much about your customers. Understanding their likes and dislikes, shopping behavior, etc. can help you make better… Continue reading 10 Things Your Customers Wish You Knew About Them [Infographic]

Creative Marketing · Customers · Engagement · Online Marketing

6 Keys to Branding Your Small Business [Infographic]

Branding is one of the major investments you can make for your business. It establishes your identity and effectively differentiates you from your competitors. In order to keep yourself relevant in the crazy playing field, your company must have a brand identity. The folks at Webs.com have created a fun infographic that visually highlights six… Continue reading 6 Keys to Branding Your Small Business [Infographic]

Creative Marketing · Online Marketing

Millennials: Key Marketing Insights

Millennials, the generation born between 1980 and 2001 have emerged as a distinct and interesting generation in comparison to their boomer parents (I fall into all categories as well!). It is projected that by 2017, millennials will have more spending power than any other generation. Coined as a very connected generation, they embrace technology and… Continue reading Millennials: Key Marketing Insights

Creative Marketing · Life Lessons

5 Business Lessons From Game Of Thrones

Game of Thrones has become my not-so-guilty-pleasure (I’m sad season 2 just ended last night).  For those of you who don’t know, this show is about a number of noble houses who fight to claim their right to the throne. While I’ve never read the books, the TV series has presented some valuable lessons over… Continue reading 5 Business Lessons From Game Of Thrones

Creative Marketing · Engagement · Social Media

How To Run A Successful Social Media Contest

The core element of social media marketing is engagement. One effective way to strengthen and grow followers on Twitter or Facebook is to host a social media contest. Contests are also a great way to engage consumers online. Social media contests are fairly easy to put together, however that doesn’t mean they are for everyone… Continue reading How To Run A Successful Social Media Contest

Creative Marketing · Social Media

The Power of Creative Marketing

Lately I’ve been reading the book, Uprising by Scott Goodson. It’s a great book for people looking to feel inspired by marketing movements that have occurred the past few years. The book provides some great thoughts and insights on how we can use cultural and human movements to market products and ideas, building connections with… Continue reading The Power of Creative Marketing