Creative Marketing · Customers · Engagement

Survival of the Fittest: Adapt or Perish

A few years ago I came across a Forrester Research Inc. report titled The CMO Mandate: Adapt or Perish. Coming back to it in 2016, I still think there are gems in this report that are valid and actionable right now. The report explains how the future will be about the survival of the fittest and only two… Continue reading Survival of the Fittest: Adapt or Perish

Customers · Engagement · Online Marketing · Social Media

Connecting with your customers on social media

Social media offers a direct link to your customers and the audience you’re trying to reach. Because of this, it has become a vital part of any business and you should actively utilize all that it can offer. Here are a few ways to leverage social media to connect with your customers: Solve Customer Problems Keeping… Continue reading Connecting with your customers on social media

Customers · Online Marketing · Social Media

4 Types of Social Media Mistakes

There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post I shared tips on how organizations can respond to criticism on social media. While examples provide a good baseline… Continue reading 4 Types of Social Media Mistakes

Customers · Online Marketing · Social Media

Top 4 Content Marketing Mistakes

In an earlier post I discussed how content marketing plays a key role in my overall social media strategy. Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid: Mistake #1: Not setting… Continue reading Top 4 Content Marketing Mistakes

Customers · Online Marketing · Social Media

Understanding Social Media Customers [Research]

As a social media marketer, content marketing plays a key role in my overall social media strategy. Content marketing is not only focused on selling, but it should also inspire loyalty and interest from current and potential customers. With that said, as a business you should know who you’re trying to target. Many businesses attempt to… Continue reading Understanding Social Media Customers [Research]

Customers · Online Marketing · Social Media

Responding to Criticism on Social Media

Social media is a great platform for companies to share, extend and enhance their brand awareness. It has the ability to bring brands and consumers together, but it also opens the door to transparency and open criticism. Whether it’s an angry customer complaining about their experience, a former employee bashing you, or even a competitor… Continue reading Responding to Criticism on Social Media

Customers · Engagement · Online Marketing · Social Media

Social Media: Employees Are Your Best Brand Advocates

One of the most under-leveraged resources for many brands comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? (Hiring interns is not the answer to this question).… Continue reading Social Media: Employees Are Your Best Brand Advocates

Creative Marketing · Customers · Online Marketing

10 Ways to Convert More Customers Using Psychology [Infographic]

Converting leads into customers is a top marketing goal for businesses. A few months ago I had shared an infographic that outlined 10 Things Your Customers Wished You Knew About Them. Understanding your customers is important for not only making good business decisions, but also because it’s the first step in creating brand awareness so… Continue reading 10 Ways to Convert More Customers Using Psychology [Infographic]