A few years ago I came across a Forrester Research Inc. report titled The CMO Mandate: Adapt or Perish. Coming back to it in 2016, I still think there are gems in this report that are valid and actionable right now. The report explains how the future will be about the survival of the fittest and only two… Continue reading Survival of the Fittest: Adapt or Perish
Social media offers a direct link to your customers and the audience you’re trying to reach. Because of this, it has become a vital part of any business and you should actively utilize all that it can offer. Here are a few ways to leverage social media to connect with your customers: Solve Customer Problems Keeping… Continue reading Connecting with your customers on social media
One of the most under-leveraged resources for many brands comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? (Hiring interns is not the answer to this question).… Continue reading Social Media: Employees Are Your Best Brand Advocates
Hashtags are everywhere and on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this years Super Bowl, dozens of new commercials debuted and some got more buzz than others. It’s the time of year… Continue reading How Effective are Twitter Hashtags in TV Commercials?
Now that we’re well into 2013, everyone is wondering: what happened in social media over the past year? 2012 saw tremendous growth in social media coverage overall. While major events like the London Olympics and the November elections dominated Facebook and Twitter in 2012, other topics attracted social media attention as well. From President Obama’s first… Continue reading The State of Social Media In 2012 [INFOGRAPHIC]
The photo sharing app, Instagram, made headlines recently when it surpassed 100 million users – which is drastically up from 15 million in January! Many top companies are leveraging the social media channel to engage with their audiences by sharing creative images related to their brands. Instagram has given brands a platform to tell a story… Continue reading Top 5 Ways to Use Instagram for Marketing
With the enormous growth of social media and it’s impact on branding efforts, companies are looking to find more ways to determine the ROI of their social media efforts. While the concept of “liking” has definitely evolved over time and it’s value is often debated, according to a new research study, about 50% percent of… Continue reading Does Liking Influence The Consumer Experience? [Infographic]
Earlier this week I shared an infographic that outlined the 6 Keys to Branding your Small Business. One of the components was related to knowing who your target audience – or customers are. You can never know too much about your customers. Understanding their likes and dislikes, shopping behavior, etc. can help you make better… Continue reading 10 Things Your Customers Wish You Knew About Them [Infographic]