Customers · Engagement · Online Marketing · Social Media

Connecting with your customers on social media

Social media offers a direct link to your customers and the audience you’re trying to reach. Because of this, it has become a vital part of any business and you should actively utilize all that it can offer. Here are a few ways to leverage social media to connect with your customers: Solve Customer Problems Keeping… Continue reading Connecting with your customers on social media

Online Marketing · Social Media

Identifying Social Business Objectives

I’m often asked by people, “How do you identify social objectives?” My answer is always: “Tie it back to the actual business objectives.” More often than not, I’m given a semi-blank stare, with a response related to how difficult that can actually be. There are many tools available that help us track the success of social campaigns.… Continue reading Identifying Social Business Objectives

Online Marketing · Social Media

Tips for Building Loyal Brand Advocates

Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates. Here are some tips to… Continue reading Tips for Building Loyal Brand Advocates

Customers · Online Marketing · Social Media

4 Types of Social Media Mistakes

There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post I shared tips on how organizations can respond to criticism on social media. While examples provide a good baseline… Continue reading 4 Types of Social Media Mistakes

Customers · Online Marketing · Social Media

Top 4 Content Marketing Mistakes

In an earlier post I discussed how content marketing plays a key role in my overall social media strategy. Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid: Mistake #1: Not setting… Continue reading Top 4 Content Marketing Mistakes

Customers · Online Marketing · Social Media

Understanding Social Media Customers [Research]

As a social media marketer, content marketing plays a key role in my overall social media strategy. Content marketing is not only focused on selling, but it should also inspire loyalty and interest from current and potential customers. With that said, as a business you should know who you’re trying to target. Many businesses attempt to… Continue reading Understanding Social Media Customers [Research]