Social Media

Facebook Custom Audiences Now Available to All Advertisers

Facebook has officially announced that targeting via Custom Audiences will be available to all advertisers by the end of November. This means that all types of businesses can start targeting their customers on Facebook using this feature. What’s Custom Audiences? Custom Audiences is a targeting tool that allows advertisers to find their offline audiences/customers who… Continue reading Facebook Custom Audiences Now Available to All Advertisers

Customers · Online Marketing · Social Media

4 Types of Social Media Mistakes

There are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post I shared tips on how organizations can respond to criticism on social media. While examples provide a good baseline… Continue reading 4 Types of Social Media Mistakes

Customers · Online Marketing · Social Media

Top 4 Content Marketing Mistakes

In an earlier post I discussed how content marketing plays a key role in my overall social media strategy. Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid: Mistake #1: Not setting… Continue reading Top 4 Content Marketing Mistakes

Customers · Online Marketing · Social Media

Understanding Social Media Customers [Research]

As a social media marketer, content marketing plays a key role in my overall social media strategy. Content marketing is not only focused on selling, but it should also inspire loyalty and interest from current and potential customers. With that said, as a business you should know who you’re trying to target. Many businesses attempt to… Continue reading Understanding Social Media Customers [Research]

Customers · Online Marketing · Social Media

Responding to Criticism on Social Media

Social media is a great platform for companies to share, extend and enhance their brand awareness. It has the ability to bring brands and consumers together, but it also opens the door to transparency and open criticism. Whether it’s an angry customer complaining about their experience, a former employee bashing you, or even a competitor… Continue reading Responding to Criticism on Social Media

Online Marketing

10 Tips for Better Social Media Status Updates [Infographic]

We’ve all had that moment when you’re out of ideas. You’ve written about interesting topics and covered content that your fans are interested in but sometimes you just hit (what I like to call) the “Social Media Writers Block.” When that happens then it’s always useful to pick up a checklist of ideas to help… Continue reading 10 Tips for Better Social Media Status Updates [Infographic]

Customers · Engagement · Online Marketing · Social Media

Social Media: Employees Are Your Best Brand Advocates

One of the most under-leveraged resources for many brands comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? (Hiring interns is not the answer to this question).… Continue reading Social Media: Employees Are Your Best Brand Advocates